We want to make you irresistible as a coach, and to do that we need to make it easy for the right people to say "yes, I WANT THAT!"
They need to understand what you offer, and how it helps them. Why? People are self-interested! So this niche exercise is about making your life easy, by making it easy to explain what you do as a coach.
Play with the worksheet and have some fun. You've got two days to see what comes up, and whatever does is a great place to start!
So trust yourself and trust us, and keep making progress!